Privacy Policy — ASSIST Electronics Co. Limited

ASSIST Electronics Co. Limited (“ASSIST”, “we”, “our”, “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard personal information when you visit www.assist.hk (the “Website”) or contact us.

1. Information We Collect

We may collect the following categories of information:

Contact information you provide voluntarily, including name, company, job title, email, telephone number, country and message content, when you fill out our forms or email us.
Business information such as part numbers, inventory lists, purchase requirements and attached files that you submit for sourcing or sale purposes.
Technical information collected automatically, such as IP address, browser type, device type, referring URL, pages visited, and timestamps.
Cookies and similar technologies used to operate the Website, remember preferences and (where applicable) measure traffic.

2. How We Use Your Information

To respond to your inquiries and provide quotations.
To execute, document and support transactions and after-sales service.
To maintain, improve and secure the Website.
To comply with applicable laws, regulations and lawful requests.
With your consent, to send you commercial information that may be relevant to your business.

3. Legal Bases (EEA / UK visitors)

Where the EU General Data Protection Regulation (GDPR) or the UK GDPR applies, we process personal data on one or more of the following legal bases: (i) performance of a contract or pre-contractual steps; (ii) our legitimate interests in operating and growing our business; (iii) compliance with legal obligations; or (iv) your consent, which you may withdraw at any time.

4. Sharing of Information

We do not sell your personal information. We may share information with:

Our suppliers and logistics partners strictly to the extent necessary to fulfill your request.
Service providers acting on our behalf (e.g. hosting, email, analytics) under confidentiality obligations.
Regulators, courts or other authorities where required by law.
A successor in interest in the event of a merger, acquisition or asset sale.

5. International Transfers

The Website is operated globally and our servers and partners may be located outside your country of residence, including in the European Union, the United States and Hong Kong. We take appropriate steps to ensure that any transfer is protected by suitable safeguards.

6. Data Retention

We retain personal information only as long as is necessary for the purposes set out above, to comply with our legal obligations, or to resolve disputes.

7. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, update, restrict, object to or delete the personal information we hold about you, and to data portability. To exercise these rights, contact us at pual@assist.hk.

8. Security

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure or destruction. However, no method of transmission over the Internet is 100% secure.

9. Cookies

The Website uses essential cookies needed for it to function and may use analytics cookies to understand site usage. You can control cookies through your browser settings.

10. Children's Privacy

The Website is not directed to children under 16, and we do not knowingly collect personal information from them.

11. Changes

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the latest revision. Material changes will be highlighted on the Website.

12. Contact

For any privacy-related questions or requests, please contact:

ASSIST Electronics Co. Limited
Address: RM 1801, Easey Commercial Bldg, 253-261 Hennessy Road, Wan Chai, Hong Kong
Email: pual@assist.hk
Phone: +852 6555 9547
Website: www.assist.hk